Have you ever wondered how many visitors your website is getting, where they are coming from – which sites that are linking to yours are performing the best, and what keywords people are entering to find your site in the search engines?

Web site visitor reporting can be very useful not only for search engine optimisation but also planning promotions, helping to choose new products and launching new services.

For example if you are a clothes retailer and you notice a lot of people are searching for “blue shirts” you can bear this in mind when choosing new stock for next season. That type of insight can be invaluable.

It can also be very helpful to know which sites are linking to yours and sending visitors. If those visitors are converting into customers or enquiries it might be worth contacting that website and ask if you can advertise to get even more traffic.

Many business owners do not have access to web site visitor reporting tools because their web designer did not install it, but doing so is very easy and it can be free.

There is a tool called Google Analytics which gives detailed graphic and text based reports and it is very easy to install on your website. All it requires is a small snippet of code which is usually added to the shared header or footer of the website – that way it is easily added to all pages.

Within a day or two of adding the code to your website you can access detailed reports showing you visitor trends, traffic sources, goals and much more.

It is totally customisable to your needs.

Have I mentioned it is free?

It is easy to install. You could do it yourself, ask your web designer, or if you need any help feel free to call us.

We can install Analtyics on your website and set it up so that it provides meaningful information for your business.

For further information please telephone James on Nottingham 0115 9400 899 and ask about web site visitor reporting.