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What Is Link Building And What Are Backlinks?

30 Oct Posted by in SEO | Comments
What Is Link Building And What Are Backlinks?
 

What is Link Building?

Link building is a key part of any search engine optimisation campaign. It aims to improve the ranking of the client’s website. The process involves the search engine optimisation consultant searching for websites that are related to the subject of the clients website or that potentially share the same audience but are not necessarily competing, then attempting to get a link from that external website to the client’s own website.

What are Backlinks?

Backlinks are links from an external website to the client’s website. Backlinks are very important in a search engine optimisation campaign because search engines consider the relevancy and quality of backlinks when determining a website’s ranking in the search results for a given keyword or phrase.

There are three elements that should be considered:

  • Number of backlinks
    Broadly speaking if you have more backlinks coming into your website your site will rank higher than your competitors.
  • Quality of backlinks
    Higher quality (measured by Google in their “PageRank” algorithm) backlinks have a greater “weight” or importance than lower quality backlinks. One high quality backlink can be worth hundreds or thousands of lower quality ones.
  • Relevancy of backlinks
    Some experts believe that search engines are increasingly considering the relevancy of external websites as well as their quality and relevancy may play a part in determining the weight or importance of a backlink.

Get 200 high quality, relevant backlinks to your website each month

Our link building package is unique in that you receive 200 backlinks to your website each month from blogs on a similar topic to your own website, with your choice of keywords in the anchor text of the backlinks.

All our blog posts are written by real independent bloggers, on a network of more than 10,000 blogs located throughout the world, hosted on different servers.

Our bloggers are paid to blog on certain topics, and a link to your website is inserted automatically at the end of the blog post. The system is fully automated, so you can be sure you are receiving your 200 backlinks per month, and the search engines will discover these new backlinks naturally as they spider the web.

Backlinks of this type can boost your search engine ranking significantly. We have seen clients go from complete obscurity to having a page one or page two ranking within a matter of two or three months – even for highly competative keywords.

Best of all this link building package is very affordable, at just £249 per month + VAT – so each backlink costs just £1.25.

Contact us now for a free SEO analysis or to find out more.

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