Heat Maps

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Heat maps are a very cunning way to record mouse movement on your website and gain a valuable insight into the minds and motivations of your website visitors in a way that has never been possible before now.

The leading company for website heat maps is ClickTale, an American owned company that pioneered the technology behind recording the movements of visitors mouse pointers and monitoring which parts of web sites are getting the most attention and the most clicks.

Clicktale provides cloud-based heat mapping software for websites that produces charts like the one shown to the right. The hotter colours show those areas of the website that get more attention – be that move movement or clicks.

Another great feature of Clicktale is the ability to watch users interactions with your website live. You can see the pages they are viewing, you can actually see their mouse cursor moving, you can even see them typing information into form fields on your website!

This type of website visitor monitoring allows a level of insight never before possible. You can virtually reach into the minds eye of your visitors and have a very decent guess about what they are thinking. This may highlight bugs on your website that you wouldn’t have previously thought about. It can help you to optimise your checkout process, make forms easier to fill out, and also find images or pieces of text that users think should be clickable links.

You can sign up for a free account at Clicktale and have your webmaster add the code to your site, then just log into your Clicktale account to view the heat maps and replay mouse movement recordings or watch how visitors are interacting with your website live.

If you need any help with implementation or interpretation of results please call James on 01332 898879.

Get your free Clicktale account now