Think about the last time you made a significant purchasing decision. What did you take into account when making that decision? Did you ask family and friends, did you read magazines or journals on the subject? Did you search for information on the internet?

In making that decision you undoubtably read reviews related to the topic. Have you ever considered some of the reviews may have been paid reviews?

Unbiased reviews that are keyword rich can not only help to boost search engine rankings, they can also help to influence potential purchasers, and above all they provide real value for the readers in helping them make the best decisions about their purchases.

SEO experts teach that it’s a great idea to ask your customers to post a review on their blogs and social networks. They also recommend that you ask your family, friends and contacts to post reviews and a link to your website. But what do you do once you have exhausted all those contacts?

The answer is the JW Enterprises Blog Posting Service.

We literally have an army of high quality backlinkers throughout the world who we can deploy at the push of a button, and in just 24 hours you will be able to find reviews about your company, products or services indexed by Google.

Buy High Quality Direct Reviews

Other services that sell reviews will not allow you to link directly to your website, or they put notices saying that it’s an advertisement or a “sponsored” review. Instead, we directly employ the services of real bloggers and pay them a small fee in return for writing an honest blog post and linking to your website. The reviews are typically around 100 words and include a link with your choice of keywords.

We are able to supply UK or USA based reviewers if you require in addition to International (untargeted), plus you can specify a minimum Google Pagerank of between 0 and 5. If you opt for 0 then pagerank will not matter and the cost will be lower, whereas high pagerank blogs command a higher price.

The minimum order quality is 100 reviews and prices are subject to VAT @ 20%.

To get started simply call us on 01332 898878 and start benefiting from high quality reviews and backlinks today!

We have Google Adwords experts who work directly with account managers at Google to set up and optimise client’s Google Adwords campaigns.

Our aim? Maximum profits for our clients.

Other PPC management companies charge 15 to 20% management fees, but at JW Enterprises we charge just 10 to 15% depending upon your monthly ad spend. The higher your budget the lower our monthly charge.

So if you want to get higher conversion rates and lower costs per conversion from your Google Adwords PPC campaign contact JW Enterprises today on 01332 898 879.

Link building is a key part of any search engine optimisation campaign. It aims to improve the ranking of the client’s website. The process involves the search engine optimisation consultant searching for websites that are related to the subject of the clients website or that potentially share the same audience but are not necessarily competing, then attempting to get a link from that external website to the client’s own website.

What are Backlinks?

Backlinks are links from an external website to the client’s website. Backlinks are very important in a search engine optimisation campaign because search engines consider the relevancy and quality of backlinks when determining a website’s ranking in the search results for a given keyword or phrase.

There are three elements that should be considered:

• Number of backlinks
  Broadly speaking if you have more backlinks coming into your website your site will rank higher than your competitors.
• Quality of backlinks
  Higher quality (measured by Google in their “PageRank” algorithm) backlinks have a greater “weight” or importance than lower quality backlinks. One high quality backlink can be worth hundreds or thousands of lower quality ones.
• Relevancy of backlinks
  Some experts believe that search engines are increasingly considering the relevancy of external websites as well as their quality and relevancy may play a part in determining the weight or importance of a backlink.

Get 200 high quality, relevant backlinks to your website each month

Our link building package is unique in that you receive 200 backlinks to your website each month from blogs on a similar topic to your own website, with your choice of keywords in the anchor text of the backlinks.

All our blog posts are written by real independent bloggers, on a network of more than 10,000 blogs located throughout the world, hosted on different servers.

Our bloggers are paid to blog on certain topics, and a link to your website is inserted automatically at the end of the blog post. The system is fully automated, so you can be sure you are receiving your 200 backlinks per month, and the search engines will discover these new backlinks naturally as they spider the web.

Backlinks of this type can boost your search engine ranking significantly. We have seen clients go from complete obscurity to having a page one or page two ranking within a matter of two or three months – even for highly competative keywords.

Best of all this link building package is very affordable, at just £249 per month + VAT – so each backlink costs just £1.25.

Contact us now for a free SEO analysis or to find out more.

Simply enter your postcode and Takeaway Planet shows the highest rated local takeaways who will deliver to you. Choose from Indian, Italian, Chinese, burgers, doner kebabs, fish and chips, jacket potatoes, sushi, thai, fried chicken, pasta, salad, vegetarian, Greek, Caribbean, Cantonese… the list is virtually endless!

Takeaway Planet employs the services of JW Enterprises for Google Adwords management. Since staring working with Takeaway Planet the food lovers website has experienced a 20%+ increase in sales every month.

So next time you’re feeling hungry don’t cook just order a takeaway online at TakeawayPlanet.com

NVS hired JW Enterprises to provide link building services so that more potential customers could find the NVS website using popular search terms.

Since using the link building service the number of sales of items such as caravan movers have increased noticably and NVS have recommended JW Enterprises to their clients.

For more information on caravan movers, parking sensors and car kits visit NVS

Credencis maintains a very up to date blog that is frequently updated with the latest news on pensions and investments.

Credencis hired JW Enterprises to help to increase the reach of their content beyond the scope of their website so that potential clients can find information about pension drawdown in many other places on the internet.

JW Enterprises optimised pages on the Credencis website making them more relevent to the keywords being used by potential customers. The RSS feed for the blog was also registered with leading blog directories, and automation rules were set up so that blogs are automatically posted to relevent social media websites without additional user intervention.

JW Enterprises also assisted Credencis with the writing and distribution of online press releases designed to bring more potential pension drawdown and flexible drawdown customers to the Credencis website.

For more details on pension drawdown visit the Credencis website

We realise that our clients must get a good ROI from their testing efforts but a lift in conversions is not necessarily the first goal we aim for. Our goal is to design tests that reveal new knowledge about the specific motivations of our clients target market, provide a better understanding of the clients value proposition, and allow us to gain deeper insights into the possible anxieties that customers face when progressing through the clients various sales and marketing funnels.

Web page optimisation can provide a sustained competative advantage in the marketplace through buiness intelligence that is impossible to find in any other way and that is far more valuable than a lift in conversion rates from a single test.

Did you know that for every action that you want a visitor to make whether it is clicking a PPC advert or filling out a form on a website there must be an immediate promise of value that outweighs the percieved cost of that action?

We work with clients to help them to develop primary and secondary value propositions by looking at the appeal, exclusivity and credibility of each specific action. The primary and secondary value propositions must be communicated effectively throughout the entire conversion process. We consistently find that clients can increase conversion rates by 200% or more by improving the way that they communicate their value propositions and like websites themselves value propositions must be tested to get the best results.

These are the three components of a good value proposition:

• Appeal
  How desirable is your value proposition to your ideal prospect?
• Exclusivity
  How unique is your value proposition in the marketplace. Can customers get the same thing elsewhere?
• Credibility
  Your value proposition must be stated in a way that makes it instantly believable.

Here is an example of an ad that does not have a good value proposition:

Get Qualified Online
Interested in getting qualifed
Online? Talk to Quantech
www.quantech.sch.uk

Here is an example of the same ad but with an improved value proposition:

Accredited Online Degrees
Students all ages 18 to 75
Est. in 1999. Over 25k students
www.quantech.sch.uk

In the second example we have been more specific about the age groups, shown that the school is established, and has already helped a lot of students. All these factors add to the credibility right from the outset and will help the conversion process later.

Pay per click advertising is a great way to test value propositions quickly before rolling them out onto web sites, printed brochures etc. Simply by testing various value proposition ideas in different ads to the same audience the winning value proposition can be found quickly and cost effectively.

Once you have found the right value proposition for your business you can then use it to increase conversion rates in email subject lines, on printed materials, and on your website.

At JW Enterprises we continually seek to optimise how we educate our clients about how they can improve conversion rates online through our informative blog posts, educational seminars, and occasional email updates.

Talk to us about Web Page Optimisation

If we can help you by designing a web page optimisation test please give us a call on 0115 9400 899 and we would be delighted to discuss how we can help.

You can find out your current Pagerank by downloading the Google Toolbar and enabling the show Pagerank option in the settings. The toolbar is compatible with Chrome, Firefox and Internet Explorer.Google Pagerank is a score of between 0 for new websites and 10 being the top score for sites like Google.com for instance. Your site will be somewhere on this scale. The score is an indication of the quality of your website as measured by Google algorhythms.

Search optimisation can influence your Google Pagerank score because the algorhythm takes into account the number and quality of incoming links to your website.

For example 10 incoming links from websites with a Pagerank score of 9 for example is worth more than 90 incoming links from sites with a Pagerank of 1 or below.

However there are things to be careful about because Google look for a natural linking strategy. If you have only very high Pagerank incoming links things start looking fishy. Therefore when we do link building for our clients we ensure a mix of different links from sites with various Pagerank scores.

Link building is one of the best ways to increase your Google Pagerank score. So take advantage of the 15% discount on all our SEO services between 27th June and 27th July 2011. Simply mention the Google Pagerank Update when ordering.

The website was built upon the WordPress content management system and is hosted on our servers in the United Kingdom to ensure a fast connection for the target market.

Pages of the website were optimised using organic SEO for specific key phrases relating to driving lessons, learning to drive, and driving schools in the Nottingham area – whilst the body copy of the website was written to differentiate the Road Ahead Driving School from other driving schools in the region.

A direct response form appears on the right of every page so that people can request a free call back. This sends a text message to the driving instructor’s mobile phone by SMS so that she can quickly call back people and book them in for their first free lesson.

Website: http://www.drivetheroadahead.com/

The meeting starts at 12pm and finishes at 2pm. The cost is just £12 which includes networking opportunities with 30+ other local businesses, the chance to let others know about your business and the types of referrals you are looking for, and the presentation that I will be doing which includes lots of tips and free information.

If you are interested in attending please RSVP to this LinkedIn Events page.

Microchip Cat Flaps

This is a great example of how we can use Internet Marketing methods including pay per click advertising and organic search engine optimisation to drive traffic to a particular offer – in this case we target pet lovers who are searching for a new cat flap.

The combined effect of all the online marketing that we have done has resulted in a number one ranking on Google for the highly competative and broad search term “cat flap“.

We have used article marketing, press releases, video marketing, directory submission, backlinking and many other techniques to make Microchip Cat Flaps Ltd the world’s leading supplier of the revolutionary Pet Porte Smart Flap – a cat flap that works by sensing a cat’s pre-existing microchip implant and only allowing the owner’s cats to have access.

1. Hi, I’m James Winsoar. My company is JW Enterprises, based in Carlton, Nottingham. I’ve been successfully marketing online for more than 12 years on behalf of big international companies and small to medium sized local companies too. What I’m going to be talking about today is how I turn pretty websites into profitable websites – so if you know a company that’s got a website please pay close attention to every word I say!
2. What kind of company do you think could get these results? Some companies dream of a top ranking on Google.. but this company dominates the entire page with the top 8 positions! Many of my competitors can’t even guarantee a page one result on Google. They ask me how I can do it – but here I’ve got this site ranked in all positions 1 to 8! It’s my passion and tenacity that makes these results possible – that and taking action every day! But surprisingly even faced with proof like this some companies still don’t think they need to invest in internet marketing.
3. Have you ever heard people boasting that they’ve never paid a penny and they are number one on Google? I picked a company called CJH Solicitors at random to illustrate this point. Yes they are number one on Google if you search for the exact term CJH Solicitors – but what if we don’t know their name. What happens if we Google “Solicitor in Derby”?
4. CJH are suddenly relegated to page 5! Yes I painstakingly trawled through 5 pages of results before I found their website. Who here has time to do that? Most people would only try the top 5 websites on the first page of Google. I’m guessing that CJH probably don’t get a great deal of business through the Internet – so they would be a perfect referral for starters! Let’s have a closer look at some things I could do to help a company like that.
5. To understand SEO we first need to understand the Google search page results. When you do a search on Google you will see a page that looks something like this. These websites which I’ve highlighted in red are paying Google to be here. It works a bit like an auction. They are bidding against each other. When someone clicks the link these companies are paying Google for that visitor. And they could be paying £1 per click – or even higher – with no guarantee of any business from it.
   These results however – the organic results as they are known which I’ve highlighted in green – consist of websites, blogs, forums, directories, videos, news stories – all that Google consider relevant to the search terms and add value to the user – and that’s the exciting part of the page – because all the traffic that comes from those results is FREE and interestingly most users can’t tell the difference between the paid results and the organic results….
6. If companies want to pay their way to the top – that’s fine. Pay per click has it’s place. Yes, it’s fast. Companies can have their ads appearing within minutes. But it can be costly and very difficult to track if those visitors are actually converting into sales or enquiries – especially if most of the enquiries come in by phone. Also when the firm stops paying for clicks – or if Google decides to ban their account because the website broke a rule that they introduced the night before and neglected to tell anyone about – which happened to over 30,000 accounts last week – the link disappears – and that can have a devastating effect on sales.
   With search engine optimisation on the other hand, websites don’t appear instantly at the top of Google (although that can sometimes happen) it’s often more gradual and the results of SEO tend to last a lot longer. So once I get a client’s website ranking for their particular keyword or phrase – that ranking can stick around for months or years. I’ve had clients whose websites I worked on three or four years ago who still have a number one ranking now.
   So let’s look at how the SEO process works…
7. There are two parts to SEO – there are changes done on the website – and changes done off the website. By off the website I’m talking about incoming links from other sites – such as web directories, blogs, news stories, articles, social bookmarks etc.
   Changes that are done on the site itself involve getting the keyword density right in the body copy and putting the keywords into the page title, meta tags, image alt text, and headlines. Basically that’s a technical way of saying that I increase the relevency of the page for the target keywords. This increases the likelyhood of it ranking number one on Google and obliterating the competitors.
8. Link building is the secret ingredient. Once a website is optimised my next task is to start building incoming links. Search engines consider each link in as a vote of confidence – the more high quality links coming in the greater the chance the target website will rank in the top 10 search results. The picture here shows the analogy of “link juice” passing from one website to another. The more links in to a site, the more juice comes into it, and the higher the rank on the search engines. Whenever I’m building links to client’s site I always ensure I use the client’s keywords in the link – so rather than just putting “click here”, I would make the link say “solicitors in derby” for example. I would like to pages within the site as well as the main index page – this is known as deep linking, and again it helps to boost the search engine ranking.
9. OK so by now you’ve probably got a number of contacts in mind who you think could benefit from search engine optimisation on their websites. What I will do is arrange a meeting to see them in person and find out more about their business, their target market, their unique selling points, and find out about any internet marketing they are doing at the moment. That could take a couple of hours. I then come back and do research into what keywords buyers are searching for and also which keywords their competitors are targeting. Then if the client agrees I will optimise their site to rank higher for those particular keywords, possibly creating specially written SEO content to add to their site, before beginning the process of building incoming links.
   Most of my clients subscribe to a monthly backlinking package which guarantees a certain number of additional links to their sites each month from a network of high ranking websites. I also build links from articles, video sharing sites, social media sites like Twitter, online press releases, mini-sites, and many others..
10. No matter what the client’s budget or requirements I can offer a solution for their needs. The best and most expensive SEO tactic is link wheel building that consists of creating hundreds of specialist Web 2.0 properties that point thousands of high quality incoming links to the client’s site. I can also create specially written SEO articles that help to pre-sell the client’s offer and help their website rank higher for a wide range of different niche keywords.
    Online press release distribution is a great way to get the word out about new products and services, and can lead to requests for interviews from traditional media too.
    I can supply intelligence on competitors through keyword research – even being able to spy on what keywords competitors are bidding on with Google Adwords and how much they are paying per click.
    I can produce videos and distribute them to more than 30 online video sharing sites including YouTube. All with search engine optimised titles and descriptions. YouTube is now the 2^nd most popular search engine behind Google – so it pays to get ranked number on on YouTube as well!
    I can target specific age ranges, cities, and interests on Facebook ads. I can design banner ads and target them at potential customers visiting related websites. I can also do pop up ads that appear when clients are visiting competitors sites or searching for related keywords.
    I can help companies save money on their Pay Per Click advertising and make sure they are making a profit.
    I can build backlinks that help to increase website rankings.
    Everything I do is considered “white hat” so client’s don’t risk the so-called Google slap! And YES I can even offer a guaranteed 1^st page ranking on Google!
    So just refer me to your contacts so we can have an informal chat without any obligation and I can work out the best way to make their pretty website much more profitable!

Have you ever wondered how many visitors your website is getting, where they are coming from – which sites that are linking to yours are performing the best, and what keywords people are entering to find your site in the search engines?

Web site visitor reporting can be very useful not only for search engine optimisation but also planning promotions, helping to choose new products and launching new services.

For example if you are a clothes retailer and you notice a lot of people are searching for “blue shirts” you can bear this in mind when choosing new stock for next season. That type of insight can be invaluable.

It can also be very helpful to know which sites are linking to yours and sending visitors. If those visitors are converting into customers or enquiries it might be worth contacting that website and ask if you can advertise to get even more traffic.

Many business owners do not have access to web site visitor reporting tools because their web designer did not install it, but doing so is very easy and it can be free.

There is a tool called Google Analytics which gives detailed graphic and text based reports and it is very easy to install on your website. All it requires is a small snippet of code which is usually added to the shared header or footer of the website – that way it is easily added to all pages.

Within a day or two of adding the code to your website you can access detailed reports showing you visitor trends, traffic sources, goals and much more.

It is totally customisable to your needs.

Have I mentioned it is free?

It is easy to install. You could do it yourself, ask your web designer, or if you need any help feel free to call us.

We can install Analtyics on your website and set it up so that it provides meaningful information for your business.

For further information please telephone James on Nottingham 0115 9400 899 and ask about web site visitor reporting.

If you dislike cold calling and don’t have the time to manually search for and email lots of local businesses then this robot will make your job a lot easier and more enjoyable.

Simply give the robot a list of local business types you would like to target and a list of towns and cities nearby and the robot will get to work researching Google finding local businesses that meet your criteria and send them a personalised email explaining how you can save them money or make their life easier and invite them to give you a call to arrange a meeting.In initial trials of the software we found it so effective for our SEO services that we had to put the email marketing software on pause after just two hours. The phone carried on ringing with interested enquiries for two days afterwards!

The software cannot be used for spam. It will only send a maximum of 45 emails per hour – thus mimicking human behaviour. Also it keeps Google queries down to an absolute minimum. It will only send an email to websites who publish their email address on their site – thus inviting people to email them.

This software can be used by any business wanting to target other businesses within a local area – or nationally. A full list of business classifications and UK towns and cities is included with the software so that you can get your email marketing campaign off to a quick start.

Also the package includes customisable email marketing templates that are proven to work. Simply edit the template according to your needs and set the robot running. The responses will flood in!

You can schedule the robot to run at hours that you specify. We recommend 9am to 5pm so that the emails arrive during standard office hours. Also you can set the speed that the robot runs, up to 45 emails per hour, so if you get too many phone calls and can’t handle them you can reduce the speed accordingly – or rev it up to the max if you want to get lots more business coming in.

The applications for this software email marketing robot are endless. Accountants, book keepers, caterers, golf clubs, hotels, joiners, limousine hire companies etc. etc. can all use the tool to contact other local businesses who may be interested in a meeting to discuss the products and services they have to offer each other.

The tool can also be used for inviting businesses to networking events.

For more details visit the Email Marketing Robot website at http://www.emailmarketingrobot.com

Test your email first before sending it out to your entire list!

Only 33% of recipients have images turned on by default and more than 80% of business users have the preview pane turned on by default. More than 75% of people use the horizontal rather than the vertical preview pane.

The preview pane is your opportunity to persuade the recipient to open your email fully and view the images. Make sure that your email is formatted so that the preview pane shows useful information that will entice the recipient to open the email. Too often the preview pane shows just housekeeping information and links to social media websites without any indication of what the email benefits are.

Segment your list and send more relevent offers

You may have one list for people who requested information and another list for those who have ordered a product/service from you. You can also segment lists in other ways such as by country, by decision maker, or even down to the level of which product or service was purchased.

By sending more relevent offers and by testing different email copy you will improve conversion rates and get a better return on investment from your business to business email marketing campaign.

Lead generation considerations

It is always better to collect email addresses yourself rather than buy in email lists. This will help you to avoid any accusations of spamming, the cost will be lower, and the return in investment will be much higher.

There are many ways to build your own email marketing list. One way is to offer a free report or white paper. Another is through a quote request form. You can also automate email collection from incoming emails to your business, or extract email addresses from orders placed online.

Make sure that you comply with local laws, for example in the UK you may need to be registered with the Data Protection Act especially if you are storing consumer data or selling data on to other companies. Thankfully the cost is low and it is an easy process to apply for your registration number.

Need help with business to business email marketing?

If you would like help setting up a B2B email marketing campaign or advice on improving the efficiency of your existing email marketing call James on Nottingham 0115 9400 899 or use the contact form.

His company JW Enterprises now focuses on local businesses, SMEs, and big brands in the United Kingdom who want to increase their online visability, get more visitors to their website and increase sales conversion rates.

The full range of search marketing services aimed at UK businesses include search engine reputation management, pay per click marketing, linkbuilding, and much more.

Rather than just having one listing in the search engines it is now possible to have hundreds of listings that you control all linking back to your main site.

The result is invariably more control over the content written about your business on the Internet and a higher ranking in the search results for your main website.

For a free initial consultation simply call James on Nottingham 0115 9400 899. If calling from outside the UK call +44 115 9400 899.

JW Enterprises. Providing high quality Search Marketing Services in the UK.

Gary Bullock

GB Pest Control Midlands hired JW Enterprises for on-site optimisation and link building to help the company attract more clients from the Internet.

The aim is to increase the ranking in the search engines for the website, grow the number of targeted visitors, and increase enquiries through the site that will lead to more sales.

The company specialises in the control of pests both at commercial and domestic premises.

Gary Bullock is the Director of GB Pest Control and he believes in the use of both modern and traditional techniques of controlling pests such as the use of birds of prey to scare pigeons away from airports where they can present a danger to planes that are landing and taking off.

The company can also help with common pests such as bed bugs, ants, mice, rats, and insect or flea infestations – details of which are being added to the new website being developed by our partner web design company that will launch early in 2011.

GB Pest Control operate throughout the East and West Midlands from their base in Pinxton, Nottingham.

For pest control services in the Midlands give Gary a call. You can be sure of personal, friendly, professional service and economical prices.

What we have achieved for GB Pest Control through our budget SEO package in terms of keyword rankings:

• Domestic Pest Control Midlands
  From position 240 to position 2 on Google.co.uk
• Pest Control Midlands
  From position 442 to position 7 on Google.co.uk

Search Engine Reputation Management Consultant

Search Engine Reputation Management is a confidential service provided by JW Enterprises for companies who wish to repair or manage their online reputation as well as those who want to use our services to innoculise against any threat of negative reviews or comments online.

Your online reputation is your greatest asset.

It takes years to build a reputation online and is only takes one disgruntled employer, malicious competitor, or unhappy customer to destroy it.

The money spent on innoculating your online reputation will benefit your companies reputation around 7x greater than money spent on online advertising.

Search Engine Reputation Management Strategy:

• Micro-Sites
  Mini versions of your web site focusing on a specific area with links back to your site
• Blogs
  Regular topical blog posts of interest to your existing and potential customers with links to your site.
• Articles
  Informative “how to” or “top tips” articles relevent to your business with links to your site.
• Press Releases
  Newsworthy information intended for editors and syndication to online news sites like Google News.
• Link Building
  Registering your site with directories and inviting webmasters to recommend your site.
• Social Media
  Re-posting positive testimonials you have received from customers to social networking sites.

We believe in getting to know you before doing any reputation management on your behalf. We want to ensure that the correct message about your company gets seen in the online search results.

Fill out our contact form or call us now to learn more

For a free consultation and a personalised search engine reputation management proposal call James on Nottingham 0115 9400 899 or use the contact form.

Remember your online reputation is at risk!

Keyword research is the process of finding key phrases that people are searching for. We use various different databases including the Google Keyword Research Tool to find those phrases.

Next and just as importantly is the keyword analysis part of the equation where we find the keywords that lots of people are searching for but where there is little or no competition.

Our keyword research and analysis services are useful for both SEO and pay per click marketing. For more details please call James on Nottingham 0115 9400 899 for a free quotation.

Here are some tips for getting better results in 2011:

Remember that people buy from people. They don’t buy from websites, shops, or companies. Therefore it is important that you don’t try to market to prospects. Instead communicate with the people visiting your website. Marketing isn’t about campaigns. It’s about building relationships in 2011.

Brand is simply reputation and buying is an act of trust. You need to build up enough trust for people to make the decision to buy from you. Trust is earned through building credibility and being effective in your communication. You can build trust through third-party credibility indicators on your website such as logos, endorsements and testimonials.

Always remember that clarity beats persuasion. Stop bragging about your products and services. Instead provide the information that your customers want to make the purchasing decision. You should put the interests of the customer first. Ask yourself what information do they need to trust you and make that next step through the sales process?

Don’t speculate or try to guess what works in 2011. Marketing budgets are getting tighter and consumers are more wary about what they spend their money on. It’s imperative to scientifically test what works and what doesn’t. Don’t leave anything to guesswork. Base your marketing decisions on honest data and let your customers base their buying decisions on honest claims.

If potential customers don’t trust you most likley it is because your sales copy sounds arrogant, your motives appear selfish, and your claims sound exaggerated. If you want to change people’s beliefs about your company first change the way you do your marketing.

Special tip for 2011. Tell potential customers what you can’t do first. If you are honest about what you can’t do they will be much more likely to believe you when you tell them what you can do.

Does your marketing voice sound different to your real voice? Customers don’t trust people who sound patronising. Always ensure that your marketing communications sounds natural. Pay special attention to the tone of your marketing communications in 2011.

If you need help measuring and improving your marketing effectiveness call James on Nottingham 0115 9400 899.

Optimisation is the key to higher conversion rates.

JW Enterprises understand that the biggest obstacle for business owners wishing to improve their online conversion rates is time. You simply do not have the time to implement complex testing strategies to find out if one page would perform better than another. Often business owners simply implement a change without testing and that can have devastating consequences for sales and signups if the new page performs worse than the original one.

We specialise in optimisation of online marketing and can help your company in three distinct areas. We do this by being specific and incorporating quantitive statements, ensuring continuity through your sales process, and making your site content more relevent to the motivations of potential prospects in order to increase your conversion rates.

Perhaps your business wants more leads. If so we can look at reducing any friction in your lead generation process. Or perhaps you want to get more sales. If that’s the case we can look at improving the effectiveness of your website to increase the number of sales you are getting. It is often as simple as changing an image, some text, or the call to action.Three ways we can help to optimise your online business:

Search Engine Optimisation

We can tweak your on-site content including the page titles, descriptions, keywords, headlines, page content, images and links so that your site appears above your competition in the search engine results pages for your chosen keywords. Search engines love relevency and we use our own in-house software to ensure that your website has a higher relevency score than your competitors. Typically you will see an increase in search ranking within a month of starting search engine optimisation.

Website Optimisation

By testing two different versions of your page (known as A/B split testing) we can scientifically find the page that increases your conversion rates. We recommend starting by optimising your homepage and landing pages. This can include testing different homepage designs, headlines, images, typefaces, colours, body text, pricing, and calls to action. We offer ecommerce optimisation to help streamline the checkout process and increase sales for online stores. Increases in sales of 50% or more are not uncommon with website optimisation.

Marketing Optimisation

Does your website differentiate between new customers and returning customers? In the real world we understand the importance of treating new customers differently to your regular customers. Do you blast out email offers to your entire list or are you segmenting your list into different types of buyers and making sure that you send them only the offers they are most likely to be interested in? Marketing optimisation in a service we provide to offer creative ways to increase your conversion rates using scientific principles of experiment design and testing. Again you can see significant gains in conversion using marketing optimisation.

Ask us about our data-driven approach to optimisation. Call James on Nottingham 0115 9400 899.

Ever considered the power of video to advertise your product or service on the Internet?

Contact JW Enterprises for online video production and distribution with SEO titles, descriptions and keywords.

Video could be the missing piece of the jigsaw needed to dominate your niche and crush the competition!

We work with top videographers and graphic designers to produce the perfect video marketing message for your business.

Telephone Nottingham 0115 9400 899 or use the contact form.

JW Enterprises can help your business with online branding to raise your business profile on the Internet including the latest social networks like Facebook, LinkedIn and Twitter.

Our core business is search engine optimisation.

If you already have a successful Internet website and you just want it to do even better order our budget UK SEO service today.

We guarantee to increase the amount of targeted web traffic to your website and improve your position in the search results or we keep on working on the SEO to get you the results you want free!

We also offer emergency assistance for businesses who need very rapid increases in web traffic or search rankings.

Call us on 0115 9400 899 and ask how we can help your business do better online with SEO today.

Introducing the number one ranked SEO Consultant in Nottingham according to Google

Hi, I’m James Winsoar, CEO of JW Enterprises.

I’m a self-taught Internet Marketing and Online Advertising consultant who helps companies develop their online marketing strategy, boost profits and streamline advertising.

Mycompany, JW Enterprises, has a proven track record turning over millions of pounds in online sales, generating hundreds of thousands of leads, and securing client’s current number one, page one rankings on Google for many highly competative niche keywords.

Clients receive a free monthly SERPS report (search engine results pages) by email detailing their position on the search results for their chosen key phrases in addition to optional text message alerts reporting how many site visitors, leads, and sales are tracked on a daily basis.

SEO CAN GET YOUR SITE IN ALL 10 SPOTS ON THE FIRST PAGE OF GOOGLE!

Imagine dominating the entire first page of Google with your web site. That would mean literally blowing all your competition out of the water so you get the lions share of all the free organic traffic from Google for that particular keyword that’s worth £1000′s of pounds a month from Google Adwords. Sounds impossible? That’s what our competitors said. But JW Enterprises makes the impossible possible. Here’s proof:

Check out this web site as proof for the lucrative key phrase “gold plating service nottingham“:

Click the thumbnails above to view full size screen shots
showing this site dominate the top 8 Google results!!

The guide explains step by step how to search engine optimise your web site and covers everything from keyword research to domain name registration and link building tactics for number one rankings on Google and other search engines!

The eBook could easily sell for £37 but is yours simply as a thank you for visiting this site. The SEO tricks and techniques you will learn in it could make you hundreds or thousands of pounds profit depending on your business and the effectiveness of your website.

Complete the form in the right sidebar to receive your free copy of this SEO guide.

We have helped them to decrease their spend on Google Adwords pay per click advertising by over 42% whilst at the same time increasing the number of calls for Indian food delivery each week based on the previous 12 month average.

So far we have provided Google Adwords optimisation services, on-site SEO analysis and improvements, and off-site SEO services including link building, article writing and distribution, and social bookmarking which are all part of our link wheel service.

The owner of Spice Takeaway is delighted with the results so far:

• Indian Meal Delivery Nottingham
  From position 8 to position 1 on Google.co.uk
• Indian Takeaway Nottingham
  From position 16 to position 2 on Google.co.uk
• Indian Takeaways Nottingham
  From position 5 to position 2 on Google.co.uk
• Nottingham Indian Takeaway
  From position 8 to position 2 on Google.co.uk

If you would like help with your internet marketing and search engine optimisation call James on Nottingham 0115 9400 899.

Goldgenie is famous for being a winner on the prestigious BBC TV series “Dragon’s Den”. The owner of the company Laban Roomes secured funding from James Caan – one of the millionniare investors on the television show.

Goldgenie hired JW Enterprises for search engine optimisation, pay per click advertising, and web development work on several occasions.

Laban Roomes (pictured right with James Caan) had this to say:

“Worked with James on numerous occasions in relation to our company website and internet marketing, great personality and very creative and knowledgeable of his industry. Have had great results working with him and would do again. Laban Roomes” April 20, 2010

Top qualities: Great Results, Expert, High Integrity.

If you would like to work with James Winsoar simply call 0115 9400 899 now.

Integra Wills & Estate Planning

We helped with the content writing to ensure the right density of keywords whilst still aiming the content at potential customers and making the web site useful.

We also search engine optimised the keywords and page titles throughout the web site and listed the site with the Google Local Business Centre so that it appears above the normal search results when people search for a will writer in Nottingham.

Website: http://www.legal-wills.co.uk/

His business Agility Business Enterprises has a wealth of experience in this area and Jeremy wanted to use his website as an additional resource to his paper based CV when contacting organisations.

The website proved extremely successful. Ross has secured a series of high profile consultancy contracts with leading UK firms that deal with moving vast quantities of products from suppliers to retailers and consumers.

The website was built on the Joomla content management system and hosted on our servers in the United Kingdom.

Website: http://www.agilityltd.co.uk/

Tracking Devices for Cats

The GPS tracking collar for cats was a natural extension to the Microchip Cat Flaps ecommerce site that I launched four years ago. Having already built up a customer base of more than 4,000 cat lovers interested in purchasing gadgets to help keep their cat safe and secure when I found out that a GPS tracking device for cats was available I knew this would also become a best seller.

For the web development we chose the WordPress blogging/content management system hosted on Linux servers. It is optimised for the key phrases we wish to target, ie. people searching for a cat GPS tracking device. Also we selected the domain name especially to contain the keywords we want to target. We have found as with the microchip cat flaps product that including the keywords in the domain name does help with search ranking.

The site includes a privacy policy and contact details which are both very important for getting a good landing page quality score and we have included an opt-in form using the aWeber email marketing service.

Already the website is converting very well. We have built a Google Adwords PPC campaign to promote the new product and are experiencing conversion rates above 28% with the laser-focused keywords we have selected. The ROI is excellent.

We have achieved the following improvements in search engine rankings:

• Cat Tracking Device
  From position 58 to position 1 on Google.co.uk
• Cat GPS Tracker
  From position 7 to position 3 on Google.co.uk
• Cat Tracker GPS
  From position 50 to position 5 on Google.co.uk

If you would like any help with your ecommerce or branding strategies simply call James Winsoar on 0115 9400 899.